Liftable Media Inc., the fast-growing digital media company behind three of the top 150 sites in the United States, is hiring a Director of Audience Development. This director role is responsible for growing the audience across the entire network. Our brands include Conservative Tribune (Political and Cultural Commentary), Western Journalism (News), Liftable.com (Entertainment), and The Wildcard (Sports).

Specifically, your role would involve utilizing organic and paid marketing strategies to increase the total followers through social media platforms (especially Facebook), email, video platforms, and other new and innovative platforms to reach people with our content (App downloads, push notifications, text and all new social media platforms). Data-driven strategies are a must. The right individual must also have a deep understanding of the Heartland America audience and the issues they believe to be important.

Responsibilities:

  • Work collaboratively with editorial teams across all sites to optimize conversion of subscribers reading onsite content and social media posts

  • Develop and manage relationships with existing and new social media platforms to grow readership across all sites

  • Work with design and technology team to optimize onsite conversion of subscribers

  • Work with video teams to optimize YouTube and other video subscribers

  • Understand our Heartland America audience and, based on that understanding, lead the creation of viral organic campaigns (petitions, polls, etc.) that connect with our audience

  • Lead the team responsible for paid subscriber growth campaigns and build campaigns that lead to quality subscribers while minimizing costs

  • Analyze current strategies and consult with senior leadership to increase overall readership throughout the company

  • Work with editorial team to strategize innovative and organic ways to reach new target audiences for our content

  • Analyze results and create reports to measure success of strategies employed as related to cost and creativity, and effectively share the data with leadership

Requirements:

  • 3-5 years industry experience with digital media experience

  • Meticulously stays up-to-date on industry trends and changes

  • Proven ability to build and develop a loyal digital audience organically and through paid campaigns

  • Significant experience with Facebook and other social media platforms and email service providers

  • Self-starter and problem-solver

  • Extremely strong organizational and analytical skills as well as strong written and oral communication skills

  • Proficient with Google Analytics, Google Data Studio, Excel/Google Sheets, Facebook Advertising, and Google AdWords

  • Servant-leader

  • Creative thinker

  • Management experience a plus

  • Understanding of the values and the mission of Liftable Media, Inc. and willing to promote and uphold these both at work and with potential partners, readers, and subscribers (http://liftablemedia.com/about/values-and-mission/)

  • Likes Mario Tennis, Mario Kart 64, playing volleyball, and warm weather

Company Perks

We value company culture and hold it to a high standard. For this reason, we try to make work a fun, relaxed, and highly productive environment. Therefore, we offer the following benefits:

  • Healthcare, dental, and vision plans for full-time employees

  • Flexible PTO for full-time employees

  • Volunteer PTO for full-time employees

  • 401k + company match for full-time employees

  • Brand new 30,000 sq. ft. building with an employee lounge, fitness center, coffee shop, game room, and library

  • Casual work environment

  • Walking distance to Anthem businesses and restaurants

  • Monthly catered lunch for the office