The core function of this position is to grow the consumer base of readers for the Liftable Media network of sites by executing smart strategies and staying current with best practices in the industry. This position will work directly with many of our individual Facebook pages, as well as various analytics across the company.

Responsibilities:

  • Identify areas of growth by finding solutions that meet the specific marketing needs of the organization

  • Experiment, conduct A/B testing, automate, and scale campaigns to increase efficiency and drive down Cost per Acquisition (CPA)

  • Work with email marketing optimizations for ecommerce sites and newsletters for different publications

  • Report weekly performance metrics to the Director of Marketing

  • Collaborate with designers to create engaging visuals

  • Analyze data and reports collected from internal and external sources

  • Troubleshoot technical problems with customer support

  • Apply analysis of 3 V’s of big data: Volume, Velocity, and Variety

  • Commit to exceeding industry standards for success in digital marketing

  • Work with editorial team to increase user engagement and provide for a richer user experience (UX).

  • Work with Facebook Business Manager and Google Analytics to maintain site pages

Job Prerequisites:

  • 4 year college degree or relevant experience

  • Excellent communication and interpersonal skills - able to communicate at all levels directly and effectively with internal departments and external agencies

  • Strong background in landing pages optimization and conversions for email and Facebook

  • Ability to work and thrive in both collaborative and individual work environments

  • Ability to scale as needs of the organization modify to market conditions

  • Must be a legal citizen of the United States or prove legal residency

  • Must have reliable transportation and valid Driver's License

  • Familiarity with internet marketing strategies and trends a plus

  • Basic coding skills (HTML5, CSS) a plus

  • Design skills/experience a plus

Company Perks:

We value company culture and hold it to a high standard. For this reason, we try to make work a fun, relaxed, and highly productive environment. Therefore, we offer the following benefits:

  • Healthcare, dental, and vision plans for full-time employees

  • Flexible PTO for full-time employees

  • Volunteer PTO for full-time employees

  • 401k + company match for full-time employees

  • Brand new 30,000 sq. ft. building with an employee lounge, fitness center, coffee shop, game room, and library

  • Casual work environment

  • Walking distance to Anthem businesses and restaurants

  • Monthly catered lunch for the office